An advertising program that gives marketers access to little or no popular content isn't worth much.  Fortunately for Google, Google TV Ads is moving further and further in the opposite direction, and today, an announcement concerning yet another well-known network was made.

Google announced that the new version of its Google Mobile app for the iPhone was approved and is now available in the App Store. The new version includes a redesigned search results display that shows more results at once. It also opens web pages from the results within the app.

Google has introduced new technologies to pump up its search abilities. A new real-time search tool updates the user's query results with recent news, blog postings and social network updates on the topic shortly after they're published. With Google Goggles, Android users can perform searches using an image of an object taken with a cellphone camera.

Update: Microsoft and Yahoo have closed the deal. WebProNews received an email from a Yahoo representative saying that they have "finalized and executed the definitive Search and Advertising Services and Sales Agreement and License Agreement in accordance with the letter agreement announced in July."

Statements from the two companies are as follows:

“Microsoft and Yahoo! believe that this deal will create a sustainable and more compelling alternative in search that can provide consumers, advertisers and publishers real choice, better value, and more innovation.

“Yahoo! and Microsoft welcome the broad support the deal has received from key players in the advertising industry and remain hopeful that the closing of the transaction can occur in early 2010.”

Read the full article here..